Positioning is the physical and perceived qualities of your product or service.  Your positioning depends on how you adapt the marketing toolbox or...

Making a choice to go down path A means you choose NOT to go down paths B, C and D.  Choosing a given path means you commit your resources to that...

Where did I come from?  Where am I going? How long have I got? – Deckard from ‘Bladerunner’ During my MBA days, we learned that segmentation is, or...