Quel est Votre Stratégie pour Apprendre Anglais ?

Prenez votre vie en main ! Parler anglais c’est travailler, voyager, vivre là où vous le souhaitez ! Réservez un cours de 60 minutes gratuitement, sans risque ! https://coachparfait.com/book-an-appointment/ Parler anglais, c’est trouver la liberté de...
Positioning Positioning

Positioning Positioning

Positioning is the physical and perceived qualities of your product or service.  Your positioning depends on how you adapt the marketing toolbox or the ‘sacred’ 4P’s* of marketing according to which segment you are targeting.  Got it?   This is the third part of...
Targeting…who’s first?

Targeting…who’s first?

Making a choice to go down path A means you choose NOT to go down paths B, C and D.  Choosing a given path means you commit your resources to that path. Targeting is a strategic decision to committing yourself to a choice and sticking to what your good at (or can get...
What’s Segmentation Anyway?

What’s Segmentation Anyway?

Where did I come from?  Where am I going? How long have I got? – Deckard from ‘Bladerunner’ During my MBA days, we learned that segmentation is, or rather should be considered as a part of a trio: Segmentation, Targeting and Positioning. I’ll try to cover these...