by admin | Aug 12, 2019 | Marketing, Segmentation
Positioning is the physical and perceived qualities of your product or service. Your positioning depends on how you adapt the marketing toolbox or the ‘sacred’ 4P’s* of marketing according to which segment you are targeting. Got it? This is the third part of...
by admin | Aug 12, 2019 | Marketing, Segmentation
Making a choice to go down path A means you choose NOT to go down paths B, C and D. Choosing a given path means you commit your resources to that path. Targeting is a strategic decision to committing yourself to a choice and sticking to what your good at (or can get...
by admin | Aug 11, 2019 | Marketing, Segmentation
Where did I come from? Where am I going? How long have I got? – Deckard from ‘Bladerunner’ During my MBA days, we learned that segmentation is, or rather should be considered as a part of a trio: Segmentation, Targeting and Positioning. I’ll try to cover these...
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